Overview
PwC’s annual CEO survey is the cleanest outside view of the gap between stated confidence and reported value. Use it next to BCG’s capital numbers: one tells you what boards are funding, the other tells you how CEOs feel about the return and the workforce. It is not an operating manual. It is a peer-temperature check for the dual P&L conversation.
Why CEOs care. Internal optimism is cheap. A cited peer distribution is what a board will believe.
PwC Global CEO Survey